Trained as a philosopher with a talent for big-picture solutionary thinking, Jens works as an experienced strategist, consultant, speaker, and author with a passion for changemaking for a better world. He is now Chief Strategy Officer (CSO) at ProVeg International – a leading global food awareness organisation working to make our food system more sustainable, healthy, just and humane. He created and leads the Cellular Agriculture Project (CAP) at ProVeg – aiming to explore the potential of cultivated meat, eggs and dairy as a complement to the organisation’s plant-based strategy. He consults decision makers from politics, business, the third sector, and the media on the potentials of protein diversification, including plant-based, fermentation-derived and cell-cultivated alternatives, to create more choice for consumers, broader portfolios for producers and additional business models for farmers. Jens considers protein diversification a multi-problem solution - for the environment, the climate, human health, food security, and animal welfare; and a multi-benefit opportunity - for sustainable growth, innovation leadership and future-proof jobs. Jens has extensive experience in non-profit management and leadership, where his approach is informed by the principles of effective altruism. He has delivered keynotes and speeches around the globe, and his writings have been published, among others, by The Federal Agency for Civic Education (Bundeszentrale für Politische Bildung), Germany's top public authority providing citizenship education and information on political issues. A committed changemaker, Jens has a passion for understanding human nature and behaviour to identify solutions to the most pressing challenges of our time.