Jo Anne Shatkin, Ph.D. founded Vireo Advisors, LLC, to advise entrepreneurs and consortia on sustainability, safety, regulatory and commercialization strategies for novel food ingredients and bio-based technology development and innovation internationally. She has extensive experience in working with entrepreneurs on responsible product development and commercialization. Dr. Shatkin is an environmental health scientist and recognized expert in novel substances science policy, human health risk assessment, alternative testing strategies and creates public/private partnerships to address pre-commercial safety demonstration challenges. She leads a stellar team of scientists and others providing leadership on responsible innovation policy and best practices.