Urbi is a Senior Research Associate at Lux Research, contributing to the Consumer-Packaged Goods team’s coverage of food and nutrition. Her research focuses on emerging technologies in alternative proteins, consumer health and wellness, and sustainability initiatives. Before joining Lux Research, Urbi was a Food Scientist at Assay Consulting and a Hygiene Auditor at Equinox Labs in India. She holds an M.Sc. in Food Science from the Institut Supérieur d'Agriculture de Lille (ISA Lille), France, and has experience as an Assistant Engineer at Phileo, Lesaffre.