After getting his PhD in Biotechnology (1988) from the Agricultural University in Wageningen (The Netherlands), Will joined DSM in the Netherlands. During his 30+ years at DSM, he held various international management positions in Research, Business Development and Business Management. Under his leadership multiple sustainable biobased processes were commercialized (fine chemicals, semi-synthetic antibiotics, bio-succinic, and canola protein). Early 2020 Will joined Those Vegan Cowboys. Those Vegan Cowboys, is an initiative of the founders of The Vegetarian Butcher (sold at the end of 2018 to Unilever). The aim of Those Vegan Cowboys is to sustainably produce milk proteins by efficient microbial fermentation processes. Focus is especially on caseins, and using these caseins for making good tasting cow-free cheese.