The growing popularity of plant-based diets, fueled by environmental and health concerns, highlights a key hurdle: ensuring these alternatives provide the complete spectrum of nutrients found in animal proteins. This talk will delve into recent innovations by THIS to enhance the nutritional value of plant-based products, making them more supermarket-friendly for consumers. While plant-based proteins are a healthy choice, they often lack essential amino acids our bodies can't synthesize, like methionine and cysteine in legumes, and lysine in grains. Additionally, their structure, cell walls, and anti-nutrients can limit digestibility and hinder the absorption of crucial micronutrients. To empower consumers with confidence in plant-based options, THIS is implementing several strategies. Combining different plant protein sources creates a more balanced amino acid profile. Processing techniques like soaking, cooking, and extrusion help remove anti-nutrients and improve digestibility. Finally, fortification with essential vitamins and minerals further enhances the nutritional value. By optimizing plant-based foods through these advancements, THIS is paving the way for a future where consumers can confidently embrace a plant-based lifestyle, ultimately driving a broader shift towards sustainable and healthy dietary choices

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